Challenge
The main challenge of this project was time. The video needed to be delivered and screened on the final day of the event, which required an intensive overnight edit, with less than 12 hours to select, structure, and finalize the film, ensuring narrative clarity and visual quality within an extremely tight deadline.
Objectives
The goal was to create content that reflected the brand’s genuine interest in engaging its users in a conversation about payments, while also opening space to discuss the future of the industry. More than documenting the event, the film aimed to convey ideas, conversations, and visions, reinforcing the closeness between the brand and its community.
Creative Approach
The creative approach was based on a small, agile team made up of two videographers and two photographers. While one videographer focused on capturing the overall atmosphere of the event, the other conducted spontaneous, dynamic interviews, integrating them organically into the narrative. This flexibility made it possible to build a film that felt fluid, current, and aligned with the rhythm of the event itself.
