Challenge
The main challenge of this project was the budget. It was a campaign with high visual ambition for its scale, but with a very limited budget. This required careful work in the selection of locations and models, ensuring that all creative decisions stayed within financial constraints without compromising the final result.
Objectives
The goal was to present the product in a dynamic, clear, and engaging way, naturally integrated into everyday life. More than a simple demonstration, the film aimed to show the product in real use, bringing it closer to the audience’s daily routine and reinforcing its relevance in real-world contexts.
Creative Approach
The creative approach relied on a small, highly focused team, made up of a director, director of photography, and makeup and styling. Locations were planned strategically and reused across different scenes, allowing each space to be maximized and visual variety to be created without increasing costs, while maintaining a fluid and consistent narrative.
