Challenge
The main challenge of this project was time and team scale. With only the director, director of photography, and makeup artist on set, and around four hours available to shoot, it was essential to work in an extremely focused and efficient way, ensuring that every decision contributed directly to the film’s narrative and visual quality.
Objectives
The goal was to create a compelling narrative that presented the product in a natural and engaging way. Rather than a direct demonstration, the film aimed to integrate the product into the story, making it part of the movement, interaction, and dynamic between the models.
Creative Approach
The creative approach began with a preselected location, fully exploring its strongest spaces and characteristics. The direction focused on the relationship between the models, creating a kind of visual dance guided by the space, while the camera followed their movements in a fluid and organic way.
