Challenge
The main challenge of this project was capturing the entire event with just one person filming. This limitation required a highly focused and agile approach, ensuring that the most relevant moments were captured in real time without compromising the event’s rhythm, energy, or overall coverage.
Objectives
The goal was to position IBM as the most interesting and relevant bank at Web Summit. The film aimed to highlight the brand’s presence at the event, conveying dynamism, approachability, and innovation, while reinforcing its ability to attract and engage participants.
Creative Approach
The creative approach embraced a young, irreverent language, drawing inspiration from VHS aesthetics and a range of visual techniques to create a memorable film. Dynamic editing and the use of striking visual elements helped translate the energy of the event, setting the brand apart in a highly competitive environment.
